Post by account_disabled on Dec 24, 2023 9:42:33 GMT 1
According to Chet Holmes in “The Ultimate Sales Machine”, only 3% of our target market is ready to buy; 7% are open but not looking for anything; 30% are happy with their status quo and 30% think they are not interested. When you want to develop your business on LinkedIn, where do you focus? On the top 3%, this means that we are missing out on the 67% with whom the chances of concluding are 40% to 70% according to customerthink . Salespeople and marketers only focus on 3% of the market Nicholas Kontopoulos (Global VP Fast Growth Markets Marketing, SAP Hybris) indicates that social selling is becoming a new form of spam.
What I said in 2 previous articles: Will salespeople kill LinkedIn? and I don't care, I have Email Data a big one or the excesses of professional branding and social selling. Nicholas points out that social media only amplifies salespeople's bad habits. Where a bad salesperson could scare away dozens of potential customers, social networks now give him the opportunity to reach thousands of people. LinkedIn marketing and social selling have become a volume game. We focus on how many connections are made, how many prospects on LinkedIn, how many views your post will have, what traffic it generates on the site (that's not even sure), how many people read the articles.
We focus on the number of contacts put into the pipeline even if they are neither validated nor qualified. We focus on lead generation even if the leads aren't going anywhere, instead of focusing on prospect nurturing. Social media is a question of size LinkedIn contributes greatly to this, since on LinkedIn, it is a double question of size. Many “experts” (expertise is not declared, it is in the appreciation of others) of social networks or social selling (there is an abysmal gap between the number of real experts and the self-proclaimed who do not do not actually know much) train their clients or subscribers in packaged approaches, eg relevant, to try to “book” as many telephone calls or conversations as possible.
What I said in 2 previous articles: Will salespeople kill LinkedIn? and I don't care, I have Email Data a big one or the excesses of professional branding and social selling. Nicholas points out that social media only amplifies salespeople's bad habits. Where a bad salesperson could scare away dozens of potential customers, social networks now give him the opportunity to reach thousands of people. LinkedIn marketing and social selling have become a volume game. We focus on how many connections are made, how many prospects on LinkedIn, how many views your post will have, what traffic it generates on the site (that's not even sure), how many people read the articles.
We focus on the number of contacts put into the pipeline even if they are neither validated nor qualified. We focus on lead generation even if the leads aren't going anywhere, instead of focusing on prospect nurturing. Social media is a question of size LinkedIn contributes greatly to this, since on LinkedIn, it is a double question of size. Many “experts” (expertise is not declared, it is in the appreciation of others) of social networks or social selling (there is an abysmal gap between the number of real experts and the self-proclaimed who do not do not actually know much) train their clients or subscribers in packaged approaches, eg relevant, to try to “book” as many telephone calls or conversations as possible.