Post by account_disabled on Feb 25, 2024 5:01:32 GMT 1
We have already talked about it in the past: digital marketing for B2B companies , those that sell to other companies or professionals, is different from that aimed at private individuals. The tools may be the same, but the footprint and the levers to be used are often different. Generating qualified leads is the top marketing strategy priority for 85% of B2B companies. And when it comes to digital (but not only) there is one great rule to attract the right contacts: give value . How to do it, however, is a whole other story. We at Powerapp have helped various B2B companies over the years to create effective digital strategies to generate online leads, using various channels and different types of content. In this article we have collected 7 of them, to be read in one go. Old but good: the company blog newsletter AdobeStock_252650572Content is the king , they say in web marketing. And this maxim truly never gets old! Creating useful, interesting and engaging content is always the best way to generate leads.
It's not just us saying it: according to the Social Chinese Europe Phone Number List Marketing Industry Report , 43% of B2B marketers consider blog articles the most important type of content for generating leads. Of course, not all business blogs are successful in this regard. The variations that determine the success of a corporate blog are in fact many. In our opinion, the most important are: Consistency of publication – an article every three months is of little use… Effective usefulness of the contents - are you interesting for your target? And finally distribution , a truly fundamental variable. Fantastic articles that lie hibernating on our blog, with no one to read them, are, alas, totally useless. It's not for nothing that content is the king, distribution is the queen A company blog that respects all these characteristics is a truly powerful tool . And, if the blog is seriously interesting, the newsletter that invites you to stay updated is not simply an ornament, but becomes a real magnet for contacts! Premium Content If free content serves to arouse curiosity and attract the user in the initial part of the customer journey, the natural next step is that of special content .
Valuable information (perhaps unobtainable online), insights, answers to common customer questions, tutorials and detailed instructions, "secrets" and "tricks" of the trade, case studies, practical tools to simplify daily activities... all these are resources of the highest value , which you could give to your potential customers in exchange for their data. However, make sure you select truly valuable and unmissable material for your audience. No one willingly leaves their data to strangers . Jokes aside, premium content is a trading lever. To work, it must be designed precisely to respond to a real and pressing need or requirement of your typical customer. How to channel premium content? What format to choose? There are many possibilities and the choice depends, once again, on the habits of your audience. Some examples can be: A series of videos The classic ebook A dynamic resource ( a calculator, an estimator, etc.) Audio resources In short, the only limit is your imagination - and knowledge of your target! Webinars Providing specific training is a terrific tactic for creating value. What if instead of organizing a classroom course you did it online? Holding a webinar is a great way to turn curious people into contacts and potential customers.
It's not just us saying it: according to the Social Chinese Europe Phone Number List Marketing Industry Report , 43% of B2B marketers consider blog articles the most important type of content for generating leads. Of course, not all business blogs are successful in this regard. The variations that determine the success of a corporate blog are in fact many. In our opinion, the most important are: Consistency of publication – an article every three months is of little use… Effective usefulness of the contents - are you interesting for your target? And finally distribution , a truly fundamental variable. Fantastic articles that lie hibernating on our blog, with no one to read them, are, alas, totally useless. It's not for nothing that content is the king, distribution is the queen A company blog that respects all these characteristics is a truly powerful tool . And, if the blog is seriously interesting, the newsletter that invites you to stay updated is not simply an ornament, but becomes a real magnet for contacts! Premium Content If free content serves to arouse curiosity and attract the user in the initial part of the customer journey, the natural next step is that of special content .
Valuable information (perhaps unobtainable online), insights, answers to common customer questions, tutorials and detailed instructions, "secrets" and "tricks" of the trade, case studies, practical tools to simplify daily activities... all these are resources of the highest value , which you could give to your potential customers in exchange for their data. However, make sure you select truly valuable and unmissable material for your audience. No one willingly leaves their data to strangers . Jokes aside, premium content is a trading lever. To work, it must be designed precisely to respond to a real and pressing need or requirement of your typical customer. How to channel premium content? What format to choose? There are many possibilities and the choice depends, once again, on the habits of your audience. Some examples can be: A series of videos The classic ebook A dynamic resource ( a calculator, an estimator, etc.) Audio resources In short, the only limit is your imagination - and knowledge of your target! Webinars Providing specific training is a terrific tactic for creating value. What if instead of organizing a classroom course you did it online? Holding a webinar is a great way to turn curious people into contacts and potential customers.