Post by jferdousy427 on Feb 20, 2024 6:28:10 GMT 1
Brian Clark (brianclark) March 13, 2013 With Google Reader, you’ll lose a big list of readers. So what? Build your own. Move your dependence away from other companies’ technologies and tools. It’s easier than you think, and here’s why: e-mail. “Move your Google Reader people to email. That is all. ” said Copyblogger’s Brian Clark in a Tweet shortly after the Google announcement. Media strategist, blogger, and writer Jerod Morris explains the value of Clark’s suggestion in an eloquent follow-up in which he describes the value proposition for content-consumers: “When you subscribe to a website via a third-party RSS reader, you’re at the mercy of that third party,” says Morris.
But when you subscribe via email, you’ve created a direct relationship with the publisher… Email will Brazil Phone Number never go away. Neither will e-mail subscriptions.” Business bloggers, if this strategy intrigues you, make sure that you have the right tools for execution. First and foremost, you’ll need a targeted landing page that you can optimize for the conversion goal of boosting email subscriptions (Oh hey – that’s Unbounce’s specialty — check out the lead gen and click-through templates). You’ll also need an autoresponder to confirm subscriptions and schedule follow-up .
Your strategy should be to send traffic back to your business blog, and to do this successfully, you have a couple of options: 1. Create a beautiful, regular newsletter (Example: LearnVest) 2. Send subscribers a reminder when you update your blog (Example: QuickSprout) A tool like MailChimp can help on all of these fronts from setting up your autoresponders to timing your messages and customizing your newsletters. 3. RSS Alternatives RSS is a loved technology, and chances are that a good chunk of your readers won’t want to part ways.
But when you subscribe via email, you’ve created a direct relationship with the publisher… Email will Brazil Phone Number never go away. Neither will e-mail subscriptions.” Business bloggers, if this strategy intrigues you, make sure that you have the right tools for execution. First and foremost, you’ll need a targeted landing page that you can optimize for the conversion goal of boosting email subscriptions (Oh hey – that’s Unbounce’s specialty — check out the lead gen and click-through templates). You’ll also need an autoresponder to confirm subscriptions and schedule follow-up .
Your strategy should be to send traffic back to your business blog, and to do this successfully, you have a couple of options: 1. Create a beautiful, regular newsletter (Example: LearnVest) 2. Send subscribers a reminder when you update your blog (Example: QuickSprout) A tool like MailChimp can help on all of these fronts from setting up your autoresponders to timing your messages and customizing your newsletters. 3. RSS Alternatives RSS is a loved technology, and chances are that a good chunk of your readers won’t want to part ways.