Post by account_disabled on Feb 17, 2024 10:15:50 GMT 1
If you're wondering why page load time matters, I'm here to answer that question. Page load time has a direct link to conversion rates. The longer a page takes to load, the more conversions it costs you. To improve something, you first need to understand where you stand on that metric. So, to improve page speeds , you start by measuring page speed. The details below will be a bit technical, so hear me out patiently. Why is Page Loading Time Important? Page loading speeds are a critical factor that determines the usability of a site . Google considers page speed as one of 200 ranking factors that influence a site's position in organic results and improve user experience. Since slow sites mean a poor user experience, faster page loading can directly translate into higher rankings. Competition for higher traffic is always there, and people offering better usability means you're ahead of your competitors.
That's not all. Having a faster page load time can also increase your site's crawl rate. The faster pages load, the more pages Google can crawl at once; meaning Google can crawl a larger portion of your site at once. High page speed also increases the site's popularity among Google crawlers. This means search spiders start visiting your site more often, which is good news. It is worth mentioning that the host and server you choose also determines the page load time. Managed WordPress hosting, dedicated hosting, etc. They are good choices for better speed. The point to note here is that if your site takes more than 3 seconds to load, the bounce rate triples. Webpage load time vs bounce rates.png Source: Pingdom latestdatabase.com The process works as follows. A user types a domain name into their browser and presses enter, hoping to see the information found on the page. After some time the page starts loading and the user can interact with the page and after some time the entire page loads. The time it takes for the page to fully load is very important. Users may have already found the information before the page has fully loaded. And if it takes too long to load, others may have given up and left the site. As you can see, a lot happens as a site loads, and this affects how a user experiences your site . How to Tell Page Loading Time? There are two main methods for measuring page speed.
Page load time: This represents the time between when the browser sends a request to the server and when the page completely renders itself. Time to first byte: This represents the time between the first request sent to the server and the browser receiving the first byte of data. Focusing on reducing page load time and time to first byte should be your two top priorities when working to optimize site speed. It's often easier to get a faster page using these methods. However, it is also worth noting the fact that Google measures the speed of a page as time to first byte, also called TTFB. To get better rankings, you need to get ahead of TTFB. How to Measure Page Speed/Site Speed? Before making changes to your site, consider your site's performance. There are multiple tools to test and measure page speed. Two good solutions are Pingdom speed test and GTmetrix, which offers beginner-friendly options. Website-Performance-and-Availability-Monitoring-Pingdom.png Source Pingdom #one. Optimize with Google Page Speed Insights.
That's not all. Having a faster page load time can also increase your site's crawl rate. The faster pages load, the more pages Google can crawl at once; meaning Google can crawl a larger portion of your site at once. High page speed also increases the site's popularity among Google crawlers. This means search spiders start visiting your site more often, which is good news. It is worth mentioning that the host and server you choose also determines the page load time. Managed WordPress hosting, dedicated hosting, etc. They are good choices for better speed. The point to note here is that if your site takes more than 3 seconds to load, the bounce rate triples. Webpage load time vs bounce rates.png Source: Pingdom latestdatabase.com The process works as follows. A user types a domain name into their browser and presses enter, hoping to see the information found on the page. After some time the page starts loading and the user can interact with the page and after some time the entire page loads. The time it takes for the page to fully load is very important. Users may have already found the information before the page has fully loaded. And if it takes too long to load, others may have given up and left the site. As you can see, a lot happens as a site loads, and this affects how a user experiences your site . How to Tell Page Loading Time? There are two main methods for measuring page speed.
Page load time: This represents the time between when the browser sends a request to the server and when the page completely renders itself. Time to first byte: This represents the time between the first request sent to the server and the browser receiving the first byte of data. Focusing on reducing page load time and time to first byte should be your two top priorities when working to optimize site speed. It's often easier to get a faster page using these methods. However, it is also worth noting the fact that Google measures the speed of a page as time to first byte, also called TTFB. To get better rankings, you need to get ahead of TTFB. How to Measure Page Speed/Site Speed? Before making changes to your site, consider your site's performance. There are multiple tools to test and measure page speed. Two good solutions are Pingdom speed test and GTmetrix, which offers beginner-friendly options. Website-Performance-and-Availability-Monitoring-Pingdom.png Source Pingdom #one. Optimize with Google Page Speed Insights.