Post by alicebapary717 on Feb 17, 2024 6:36:00 GMT 1
Foxtrot branding was developed about 4-5 years ago. Now it needs small changes, which we will implement with the strengthening of the marketing team. Branding can completely replace direct communication with the client, which brings benefits. When a person sees a corporate color or a smooth line bypassing the letter "F", he already understands what kind of network it is. Even if a competitor uses your color and font, the association of the first brand remains in the customer's mind. Therefore, branding should always be scaled and invested in this direction. Each hryvnia invested in the brand saves 10 hryvnias invested in communications. What's in your marketing dashboard and what KPIs are you tracking? Favorite indicators include Customer Acquisition Cost and Customer Retention Cost. The budget is divided into two parts: new and existing customers. I also monitor traffic, average check and conversion on all channels.
How do social networks influence choice? Where is the presence of the brand already considered mandatory? It is necessary to be everywhere, because each social network has a separate audience. It is necessary to be present not only on Facebook or Instagram, but also to work with Twitter (currently X), TikTok, Telegram, the new Threads network. In a complex, social Costa Rica Email List networks give a strong brand-building message. In every network, you need to speak to the customer in their language. It is with this approach that we work in social networks. A combination of marketing and charity How do you see the ideal combination of marketing and philanthropy? How to do it right? If marketing is about money and customer experience, then charity is a story about the face of the brand, its responsibility to society. Foxtrot is a company with a clear stance on philanthropy. First and foremost, this is support for the Defense Forces of Ukraine, as well as our employees who stood up to defend the country.
The first interview of the new SMO Foxtrot In addition, there are projects to help children affected by Russian aggression; support for homeless animals, in particular those rescued from the zone of active hostilities, support for the mental health of Ukrainians. These topics are very relevant. Another important direction for us is the creation of a barrier-free environment in our stores and even on the website. Thus, Foxtrot became the first retailer in its industry to initiate the introduction of network adaptation to the needs of deaf visitors by connecting a free sign language service. It is already available on the foxtrot.ua website, where a special web widget is installed on a separate page, and in 10 stores in Kyiv, Lviv, Kharkiv, Odesa, Vinnytsia and Dnipro. The first interview of the new SMO Foxtrot Is it even worth using charity in communication with a potential client? It is not necessary in commercial communication. We can talk about it with customers as fellow citizens. This is our social responsibility as a corporate business. Can it be argued that the social responsibility of business today is a key component for its survival? Actually no.
How do social networks influence choice? Where is the presence of the brand already considered mandatory? It is necessary to be everywhere, because each social network has a separate audience. It is necessary to be present not only on Facebook or Instagram, but also to work with Twitter (currently X), TikTok, Telegram, the new Threads network. In a complex, social Costa Rica Email List networks give a strong brand-building message. In every network, you need to speak to the customer in their language. It is with this approach that we work in social networks. A combination of marketing and charity How do you see the ideal combination of marketing and philanthropy? How to do it right? If marketing is about money and customer experience, then charity is a story about the face of the brand, its responsibility to society. Foxtrot is a company with a clear stance on philanthropy. First and foremost, this is support for the Defense Forces of Ukraine, as well as our employees who stood up to defend the country.
The first interview of the new SMO Foxtrot In addition, there are projects to help children affected by Russian aggression; support for homeless animals, in particular those rescued from the zone of active hostilities, support for the mental health of Ukrainians. These topics are very relevant. Another important direction for us is the creation of a barrier-free environment in our stores and even on the website. Thus, Foxtrot became the first retailer in its industry to initiate the introduction of network adaptation to the needs of deaf visitors by connecting a free sign language service. It is already available on the foxtrot.ua website, where a special web widget is installed on a separate page, and in 10 stores in Kyiv, Lviv, Kharkiv, Odesa, Vinnytsia and Dnipro. The first interview of the new SMO Foxtrot Is it even worth using charity in communication with a potential client? It is not necessary in commercial communication. We can talk about it with customers as fellow citizens. This is our social responsibility as a corporate business. Can it be argued that the social responsibility of business today is a key component for its survival? Actually no.