Post by account_disabled on Jan 22, 2024 5:17:31 GMT 1
Any user who is at least a little familiar with Google Analytics or Ringostat reports has encountered direct traffic . Let's find out what type of traffic this is and where such users come from. We will also tell you in what cases traffic is mistakenly marked as direct. In the article you will find tips on how to get rid of this problem and correctly identify direct traffic. Reading time 13 minutes What is direct traffic In what cases will traffic be considered direct? What to do if there is too much direct traffic Why increase the share of direct traffic, and how to do it How to increase the amount of direct traffic if you have almost none on your website? Bonus: how to see only calls generated by direct traffic in Ringostat reports What is direct traffic Direct traffic is traffic that comes to the site directly, and not from any of the online channels. Google Analytics also considers direct traffic the source of which it cannot determine. In Google Analytics reports, direct traffic is designated as direct (not to be confused with direct traffic on Instagram direct traffic from Google Analytics The same is true for Ringostat call tracking reports, which show the sources of all calls to your campaign.
If a Fax Lists user visited your site directly and then called, you will see this mark: direct traffic, call tracking report In what cases will traffic be considered direct? Let's start with the most obvious cases. If the user entered the site address directly into the browser line. For example, if your site has a simple and well-known URL to users. Let’s say, like the famous marketplace satu.kz. If a visitor came to your site from bookmarks. Or from the browser start screen, where the sites most needed by the user are pinned. When visiting a website from an offline medium - when a visitor enters the URL that he saw on a business card, billboard, newspaper, etc. Some people think that everything is limited to these reasons. But that's not true. As we have already said, Google Analytics records direct traffic when there is no data from where the visitor came to the site. Let's look at the most common cases when this can happen.
The absence of Google Analytics code on certain pages of the site, or its incorrect operation. Errors in UTM tags. For example, if you missed a letter or "_" in utm_source. When switching from email clients - for example, Microsoft Outlook. Visiting a site in incognito mode or using script blocking solutions. If a user follows a link on a secure page (HTTPS) that leads to an unsecured page (HTTP) and does not have utm tags. However, the source is preserved if you change from HTTPS to HTTPS or from HTTP to HTTP. Incorrect redirect. Long chains of redirects, redirects or meta updates based on JavaScript. Follow links in Skype, Viber, from social networks, Word, Excel, PDF files, etc.his article.
If a Fax Lists user visited your site directly and then called, you will see this mark: direct traffic, call tracking report In what cases will traffic be considered direct? Let's start with the most obvious cases. If the user entered the site address directly into the browser line. For example, if your site has a simple and well-known URL to users. Let’s say, like the famous marketplace satu.kz. If a visitor came to your site from bookmarks. Or from the browser start screen, where the sites most needed by the user are pinned. When visiting a website from an offline medium - when a visitor enters the URL that he saw on a business card, billboard, newspaper, etc. Some people think that everything is limited to these reasons. But that's not true. As we have already said, Google Analytics records direct traffic when there is no data from where the visitor came to the site. Let's look at the most common cases when this can happen.
The absence of Google Analytics code on certain pages of the site, or its incorrect operation. Errors in UTM tags. For example, if you missed a letter or "_" in utm_source. When switching from email clients - for example, Microsoft Outlook. Visiting a site in incognito mode or using script blocking solutions. If a user follows a link on a secure page (HTTPS) that leads to an unsecured page (HTTP) and does not have utm tags. However, the source is preserved if you change from HTTPS to HTTPS or from HTTP to HTTP. Incorrect redirect. Long chains of redirects, redirects or meta updates based on JavaScript. Follow links in Skype, Viber, from social networks, Word, Excel, PDF files, etc.his article.