Post by account_disabled on Jan 22, 2024 4:42:14 GMT 1
The arms company STVOL has been operating on the Ukrainian market for almost 30 years. Over these decades, she has created a retail network of eight brand stores and representative partners in every major city in the country. And in addition, it built the largest indoor shooting range in Europe and became one of the flagships of the country’s weapons culture. We undertook to create an advanced online store for Stvola gunsmiths, where purchases can be made in three clicks. The Odessa company STVOL contacted WEZOM at the beginning of 2021. This is a national-level weapons retailer that relies on a developed dealer program and maintains its own network of stores and service center. “Trunk” employs 150 people; its warehouse and logistics have long been established in accordance with the best international standards. The STVOL shooting range is famous for its stellar instructors. Many of the company's employees are international professional shooters, members of the Beretta Team, and winners of practical and precision shooting competitions. stvol command arrows STVOL team shooters regularly take prizes in competitions The weak point in the company's mechanism was the old website: it took a long time to load, provided an inconvenient catalog and, in general, was hopelessly outdated. The user's path to making a purchase on the site was very lengthy.
“The old site was on Bitrix and was not intended for a store, so it worked problematically,” she saidVictoria Lipskaya, IT Sales manager at WEZOM. The new portal was aimed not only at online sales. STVOL created the largest shooting complex in Europe and wanted to properly present this unique shooting range to visitors. The goal is to create the best online weapons store in Ukraine. Fast, functional and as close to the user as possible. new portal Project foundation We approached the study with healthy curiosity, because we had never encountered the arms business before. This is an atypical e-commerce that follows a special sales logic. It was necessary to research the specifics of the business and offer it suitable so B2B Email List lutions. It all started with digitizing the request. We turned the client brief into the structure of the future project and presented it in the form of a mind map. Subsequently, the map was further refined by the team, a backlog (list of work tasks) and use cases (scenarios of probable use of the product) were formed. Only at the end of the preparatory stage the project was provided with a financial assessment. Each cycle of work was discussed and approved with the customer. Our goal was to ensure maximum transparency and controllability of the work. Everything is according to the precepts of SCRUM: the customer must clearly understand what he is paying money for, and the development team must be confident that it is moving in the right direction. We were faced with large-scale tasks: Develop a modern design, focusing on the company’s brand book; Create a flexible product catalog with convenient functionality and an extremely convenient purchasing process;
Present through the website the unique STVOL shooting range, as well as a network of stores and a dealer program; Display on the website the current stock of goods in the warehouse and in each store. Integrate the portal with the 1C database, payment systems and delivery services; Adapt the site for any device. The work began with work on UX; based on its results, the designers prepared the first mockups of key pages. Each of them was agreed upon with the customer. work on UX In the meantime, the team approved frameworks and technologies, and also defined backlogs for the front-end and back-end. Development has begun. Technology stack: Laravel, webpack, css, javascript (jquery, livewire, alpine) elasticsearch. These are up-to-date frameworks and libraries that provide the site with decent optimization, high speed and search flexibility. How we did our reporting The work was carried out in sprints of 10-12 days. We strived to ensure that the client had the clearest idea about it at all stages. To do this, we kept financial records, recorded the stages of the project and regularly demonstrated the results of the work to the customer. At the same time, features and improvements were introduced. This approach suited everyone. The client could navigate the deadlines and payment for the stages, and the developers always had the overall picture of the project before their eyes. Any open questions were quickly closed through a dialogue between the customer and the WEZOM manager. “Everything was great with the development team. I liked the way we came up with reporting... I mainly worked with the project manager Gleb. I like how he calmed my doubts and was always understanding about our specific issues. It was great,” - Maxim Savchuk told Head of eCommerce at STVOL. how we did reporting The project became an interesting challenge for the WEZOM team Under the hood The well-proven Laravel framework was chosen to create the store. We developed a custom CMS for the site, the admin panel was created specifically for the customer’s needs and was assembled with a reserve for adding new features in future releases. We implemented amoCRM and integrated it with 1C. The system has become faster and more flexible, making life easier for managers. Visually, the store design is made up of media blocks. It looks minimalist but is very functional. The emphasis is on a bright presentation of the product.
“The old site was on Bitrix and was not intended for a store, so it worked problematically,” she saidVictoria Lipskaya, IT Sales manager at WEZOM. The new portal was aimed not only at online sales. STVOL created the largest shooting complex in Europe and wanted to properly present this unique shooting range to visitors. The goal is to create the best online weapons store in Ukraine. Fast, functional and as close to the user as possible. new portal Project foundation We approached the study with healthy curiosity, because we had never encountered the arms business before. This is an atypical e-commerce that follows a special sales logic. It was necessary to research the specifics of the business and offer it suitable so B2B Email List lutions. It all started with digitizing the request. We turned the client brief into the structure of the future project and presented it in the form of a mind map. Subsequently, the map was further refined by the team, a backlog (list of work tasks) and use cases (scenarios of probable use of the product) were formed. Only at the end of the preparatory stage the project was provided with a financial assessment. Each cycle of work was discussed and approved with the customer. Our goal was to ensure maximum transparency and controllability of the work. Everything is according to the precepts of SCRUM: the customer must clearly understand what he is paying money for, and the development team must be confident that it is moving in the right direction. We were faced with large-scale tasks: Develop a modern design, focusing on the company’s brand book; Create a flexible product catalog with convenient functionality and an extremely convenient purchasing process;
Present through the website the unique STVOL shooting range, as well as a network of stores and a dealer program; Display on the website the current stock of goods in the warehouse and in each store. Integrate the portal with the 1C database, payment systems and delivery services; Adapt the site for any device. The work began with work on UX; based on its results, the designers prepared the first mockups of key pages. Each of them was agreed upon with the customer. work on UX In the meantime, the team approved frameworks and technologies, and also defined backlogs for the front-end and back-end. Development has begun. Technology stack: Laravel, webpack, css, javascript (jquery, livewire, alpine) elasticsearch. These are up-to-date frameworks and libraries that provide the site with decent optimization, high speed and search flexibility. How we did our reporting The work was carried out in sprints of 10-12 days. We strived to ensure that the client had the clearest idea about it at all stages. To do this, we kept financial records, recorded the stages of the project and regularly demonstrated the results of the work to the customer. At the same time, features and improvements were introduced. This approach suited everyone. The client could navigate the deadlines and payment for the stages, and the developers always had the overall picture of the project before their eyes. Any open questions were quickly closed through a dialogue between the customer and the WEZOM manager. “Everything was great with the development team. I liked the way we came up with reporting... I mainly worked with the project manager Gleb. I like how he calmed my doubts and was always understanding about our specific issues. It was great,” - Maxim Savchuk told Head of eCommerce at STVOL. how we did reporting The project became an interesting challenge for the WEZOM team Under the hood The well-proven Laravel framework was chosen to create the store. We developed a custom CMS for the site, the admin panel was created specifically for the customer’s needs and was assembled with a reserve for adding new features in future releases. We implemented amoCRM and integrated it with 1C. The system has become faster and more flexible, making life easier for managers. Visually, the store design is made up of media blocks. It looks minimalist but is very functional. The emphasis is on a bright presentation of the product.